Website and Content Manager

About us and what we offer

Bright is the company behind DAM (Digital Asset Management) solutions; Asset Bank and Dash. We’re proud to work with over 900 global clients, helping Brand Managers and Marketers organise, control and share their images, videos and other digital files.

About the role

We are looking for the next member of our Customer Acquisition team.  You will take on responsibility for devising and managing the website and content strategy for our highly regarded software product Asset Bank.  You will be a key player within the customer acquisition team, not only driving forward the website & content strategy and  liaising with external agencies, but also working as a cross functional team member supporting team mates. 

At Bright, we pride ourselves on our culture – we’re committed to diversity and inclusion and are proud to have won a UK best workplace award from Great Place to Work. We’ve worked hard on maintaining our friendly, collaborative office culture while we adjusted to remote working and are proud to have embraced hybrid working. Ideally we are looking for someone who can spend part of the week in the office but we also aim to support you to work in the way that suits you and the team best, whether that’s remotely or in the office!

Let’s not forget the perks. As well as our supportive and collaborative work environment, we offer a range of great benefits including 25 days holiday (and an extra day off for your birthday!), flexible work hours, income protection and monthly wellness contribution. We are particularly proud of our profit share scheme that ensures everyone benefits from our success.

We have company funded outings, a monthly lunch-club and regular treats for teams. Whilst we’re enjoying the opportunity to meet in person again, we still make great efforts to involve anyone working from home in company and social activities.

Check out our ‘meet the team’ video, website and Glassdoor page to get a flavour of who we are.

What you will be responsible for

As our new Website and Content Manager, your focus will be on understanding the pain points relating to digital assets of mid-market businesses and translating them into digestible and engaging website content.

You will take ownership of the website in terms of content strategy and A/B testing to improve conversion.  You will also work alongside our SEO and paid media agencies to deliver best class content and drive performance.

You will have the opportunity to play a key role in maximising our conversion optimisation through creating and implementing a content roadmap and running A/B testing to help improve lead gen conversion.

Responsibilities include:

Conversion Optimisation

• Creating and implementing a roadmap for conversion optimisation to generate quality lead volumes.
• A/B testing to ensure a constant cycle of test & learn which is fed back to the teams & agency partners. 
• Working alongside the product team to ensure that new feature developments are aligned to new customer acquisition. 

Content creation 

• Ownership of content on the website, ensuring current content is refreshed, revised and accurate. Alongside creation of new content to educate prospects and ensure we rank in Google for core search terms. 
• Writing creative, purposeful content themselves that is well-suited and useful to the product’s target audience.
• Managing a network of freelancers and ensuring content is up to the product’s editorial standards.

Agency management 

• Managing relationships with our web agency for general up-time of the website, ensuring any issues are raised and resolved within the boundaries of our SLA. 
• Managing our conversion optimisation roadmap alongside the web agency, ensuring items are scoped, prioritised, costed and delivered to a satisfactory standard. 
• Working alongside our SEO agency on content creation briefs, ensuring delivery aligns to our target audience and overarching team strategy.
• Liaising with our paid media agency to ensure alignment between our paid and organic strategies.

Metrics and reporting

• Owning reporting on website performance, using but not limited to; GA4, Google Search Console and Hubspot Analytics 
• Articulating importance of website performance, SEO and content metrics and how they fit into the overall team strategy
• A/B test setup, data integrity and reporting to ensure actions are based on valid data sets

Who we’re looking for

You will be:

• Able to distil complicated and technical information quickly & simply 
• Clear and concise in your writing style
• Experienced with working on marketing landing pages or other website features & tests to help improve performance
• Agile and adaptable
• Creative – from strategy to execution
• A great team player
• A passionate believer that good marketing stems from understanding your customers and how they think. You will be proactive in gathering customer insight and data and translating these into ideas for moving forward. 
• Analytical and data-driven in your approach.

You will also have :

• 4+ years in a content marketing role, with the ability to create and write compelling content.
• Working knowledge of SEO on-site content principles
• Website conversion optimisation knowledge, running A/B tests and ensuring the best possible user experience

It is a bonus if you also have:

• B2B experience
• GA4 knowledge
• Knowledge of Hubspot CMS and analytics
• Experience managing agencies or in-house teams 
• Working knowledge of Canva